In the life of young people in Indonesia, where everything is fast-paced, and hustling culture is inevitable, they have this mantra they hold on to: “I’ll face everything, but let me breathe first”. It’s what they do when things start to get overwhelming and they need to take a breather.

As a health brand, Decolgen wants to help their young audience go through their daily life with the launch of their new product, the 3-IN- 1 INHALER ROLL ON.

With this insight in mind, we came up with the idea of NaPause Dulu, a campaign to call out young people to pause and take a breath before facing whatever problem they have