Cool Brrrreaction
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Cool Brrrreaction •
Gen Z loves to express themselves in social media, how ever they feel to react, to say, or to even dress. They do reaction videos, outfit of the day, etc.
With MILO launching it’s new product MILO COOL CAN, we tap in to the absurdity of Gen Z expression. We start the conversation with our ambassador, Yuki Kato, wearing a full on winter sports outfit under the hot Jakarta sun as she plays tennis with her friends.
At the end she reveals MILO COOL as the reason of the winter outfit as she drinks the product and reacts BBRRRRRRREACTION. She then invite people to do the same to win a prize of playing a tennis match with her. Only then we launch our digital video with Yuki herself.
For vertical version of the video, we make a social media story style of Yuki’s friend is asking why she’s wearing winter outfit while playing tennis. The whole purpose is to not make a cutdown from the main video but to talk in a “TikTok” language.
On digital, we made a UGC where people just need to show their BRRRRREAACTION to MILO COOL and win a prize to play a tennis match with her
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